• sparkfireswan

Product Review: 5 Reasons to Use Formulate Shampoo & Conditioner

Updated: Jan 13, 2020

“The personal care industry is broken. Let’s fix it together.” – Formulate

I’ve been on a mission to find safer beauty care, personal care, and hair care products for a long time now. It really matters to me what companies put in my products and what the company themselves are all about. I’ve preached about toxic products, wellness products, and so on and so forth, in so many blog posts by now it shouldn’t surprise you at all that I’ve found a new product I want to tell you about.


Enter my Formulate GIVEAWAY here!

One of the biggest struggles in the beauty industry is finding worthy (& affordable) hair care products, especially if you’ve got a mane like mine. I can’t even begin to tell you how many different shampoos and conditioners I’ve tried in my life, with no luck at all in making any manageable difference to my hair. My hair is unique, course, curly, and at times it is pretty unruly too. I need a nutrient rich product that will make my locks shine and won’t damage them in the process.

Recently I’ve been introduced to a product called Formulate, a customizable shampoo and conditioner blend geared towards each person’s specific and unique hair type. I started out by taking a quiz to have my perfect blend created, and now I’m rocking a cool coconut vibe out here in the farmland of South Dakota. My specialized blend has added nutrients to help my hair shine, reduce frizz, and keep my scalp moisturized.

hair goals

5 Reasons why you should use Formulate Shampoo & Conditioner

1. Safer Ingredients

All formulations are sulfate free, paraben free, dye free, preservative free, and cruelty free. Arguably the most important part out of anything I am going to tell you today! We all want safe products that won’t harm us in the process.

Formulate uses industry leading chemists and engineers to create technology that custom formulates based on your own individual hair type. Blends are based off of your own environment, lifestyle, unique characteristics, goals, and the efficiency of their own personal growing list of ingredients.

2. Customized Quizzes for Individualized Blends

You aren’t just getting a “one size fits all” type of product here, but instead you are getting a formulation designed specifically for YOU, based on your hair type. Formulate has you start by filling out their quick and easy online quiz to tell them all about your current hair condition, what your trouble areas are, how you style your hair, and what you want to get out of a product. They even input all of your information into a profile that you can access through their website or by downloading their app on your phone. SIMPLE.

hair type

You even get to choose what your formulations smell like and how little or how much of that fragrance smell is in your product. (You know how I feel about fragrance and the beauty loophole… so I of course choose minimal scent in mine!)

Once you try your formulation you can even make adjustments to future orders depending on how the product is working for you and any other changes you want to make with your hair. How awesome is that!?

Note: If you feel your formulation is not write for you, the team will adjust your personalized ingredients and send you NEW bottles – FREE of charge. If for any reason you are completely unsatisfied, they will also issue you a FULL refund.

3. High Quality, Affordable & Classy

We all want a good product that won’t break the bank too – and that’s exactly what I have found in my Formulate shampoo and conditioner. Other products I’ve used have cost upwards of $75 EACH. With Formulate you can get a full size bottle of shampoo and conditioner, that should last even the thickest, curliest hair at least several months, for a value of $59.

The shampoo and conditioner is thick and moisturizing and really replenishes your hair down to each little follicle. The bottles are sleek and clean and aren’t filled with a clutter of words or instructions. Their class packaging comes in a beautifully designed box with a specialized Formulate card that explains your customized blend further for you.

4. Excellent Customer Service


Formulate’s customer service team is second to none, and have been a great help to me throughout my process of working with them and using their product. They are incredibly quick to respond and can even chat with you through the Formulate app to help you with anything or answer any questions. I hold a strong value for great customer, and even if I like a company but their customer service isn’t on point it can drive me away from using their products. Not a problem here at all – the Formulate team has been so wonderful to me! #TeamFormulate

They also want to hear from YOU. The Formulate team actively seeks out your feedback on their products to help them make the products even BETTER in the future. They want to hear what you think, what you like, what you would change, and anything else you want to tell them!

5. I’m doing a GIVEAWAY!

I had to save the best for last …. GUESS WHAT!? I’ve teamed up with Formulate to give away a FULL SIZE bottle of shampoo and conditioner to one lucky winner, ($59 value!) That winner will be given a code they can use to customize their own specific blend – completely FREE. This giveaway is scheduled to run through 8/30/19 and anyone who enters will win a $5 off coupon just for submitting!

All you have to do to enter is fill out this link.

The winner will be announced on my Instagram, and also emailed from Formulate!

It’s all combing together

Since using Formulate I’ve noticed my hair is more manageable, and less frizzy, even out here in the heat, dirt, and dust of South Dakota. I always struggle to brush my hair, even with my wet brush in the shower, but since using Formulate I know I can get through my tangles each time I wash my hair – leaving my hair smoother and shinier too.

Formulate is ushering in a ‘chemist to consumer’ movement that helps put an end to product waste, and the whole guess and test process of buying hair care products. They are mission driven, full of uplifting positivity, and tailored towards individuality in all of us. What more could we ask for guys??

Don’t forget to enter my giveaway HERE!

Follow Formulate on Social Media to learn more!

  1. Twitter: www.twitter.com/formulateco

  2. Instagram: www.instagram.com/formulate.co/

  3. Facebook: www.facebook.com/formulateco/


For more reviews, content, and other adventures, be sure to follow me on Instagram at Spark Fire Swan.


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